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Nielsen Vietnam

Digital economy study begins

Digital economy study begins

The Vietnam E-commerce Association (VECOM) and Nielsen Vietnam are partnering to carry out the countrys first-ever digital economy measurement.
Retailers should use tech to meet customers needs

Retailers should use tech to meet customers’ needs

The boom in digital technologies in recent years has speeded up the evolution of the retail industry and changed buying habits. Le Thi Thuy Trang, director and head of retailer vertical at Nielsen Vietnam, speaks to Viet Nam News reporter Xuan Huong about the status of...
Modern format stores luring away Vietnamese shoppers: survey

Modern format stores luring away Vietnamese shoppers: survey

Though traditional trade, including wet markets, still dominates in the country, modern channels have gained impressive momentum, according to Nielsen’s latest Shopper Trend report.
Dairy giant seeks new markets to offset local slump

Dairy giant seeks new markets to offset local slump

Viet Nam’s biggest dairy firm Vinamilk is eyeing foreign markets in the hopes of offseting the declining growth in the local market.
VN consumer confidence at record high: Nielsen study

VN consumer confidence at record high: Nielsen study

Viet Nam ranks the fifth most optimistic country globally in the latest Consumer Confidence Index released by Nielsen, its highest score in the past five years and up five points from the last quarter of 2016.
Vietnamese spending around three work days online per week

Vietnamese spending around three work days online per week

Vietnamese consumers spend 24 hours and 7 minutes on average online per week, an increase of almost nine hours from 2014, according to a recent report from Nielsen.
Viet Nam Best Places To Work 2015 announced

Viet Nam Best Places To Work 2015 announced

Unilever, Vinamilk, Nestle, P&G, IBM, Microsoft, PepsiCo, Viettel, Suntory Pepsico and Abbott topped the list of Viet Nam''s 100 Best Places To Work 2015, which was announced last week.
Tet holiday boost for retailers

Tet holiday boost for retailers

Premium packaging plays a crucial role during the run-up to the Tet (Lunar New Year) period, according to a Consumer Study report on Tet 2015 from market research firm Nielsen Vietnam.
Competition focuses on students case-study

Competition focuses on students' case-study

Students will analyse case studies of real-life business situations and propose solutions in a competition held by market-research giant Nielsen Vietnam in HCM City and Ha Noi on October 21-23 and October 28-31 respectively.